CRMC Unveils Brand Refresh
CRMC Unveils Brand Refresh, Introducing a Modernized Logo and Enhanced Identity
CROSBY, Minn. – Cuyuna Regional Medical Center (CRMC) is excited to announce the launch of its refreshed brand identity, marking the culmination of a year-long transformation. This comprehensive update reflects CRMC’s commitment to exceptional care, innovation, and deep-rooted community connections.
At the heart of this refresh is CRMC’s new logo – a modernized wordmark that captures the strength, compassion, and trustworthiness that define the organization. More than just a visual update, this evolution represents the next chapter in CRMC’s mission to provide expert care and real connection, right here in Lakes Country.
“Over the past year, we have refined and elevated our brand to better reflect who we are today and the future we’re building together,” said Corinne Skoog, Director of Marketing & Public Relations “From bold colors and modern design elements to a confident and engaging voice, every aspect of this refresh is designed to connect with our patients, employees, and community in a meaningful way.”
CRMC’s revitalized brand is built on a foundation of approachability, strength, and authenticity. The updated brand expression and messaging elements embody the core values that patients and staff experience every day – caring, compassionate, competent, and heartfelt care in an environment that is both modern and welcoming.
Alongside the new logo, CRMC has also introduced enhanced communication channels and a fresh brand expression that stands out as a leader in the healthcare industry. These updates ensure a seamless and engaging experience, reinforcing CRMC’s reputation as a trusted provider of high-quality care.
“It’s different here,” added Amy Hart, CEO. “This brand refresh isn’t just about aesthetics – it’s about reaffirming our promise to the communities we serve. We are committed to delivering exceptional healthcare with warmth, integrity, and impact.”
CRMC will apply the refreshed brand across various digital channels and touchpoints, from its website to social media and branded print materials. The brand refresh will officially launch on cuyunamed.org and will continue to rollout over the coming months as assets are updated.
For more information about CRMC’s brand refresh, visit cuyunamed.org.
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Media Contact:
Corinne Skoog, 218-545-4447
Corinne.Skoog@cuyunamed.org
About Cuyuna Regional Medical Center:
Cuyuna Regional Medical Center is a leading multi-specialty health care institution in Crosby, Minnesota, dedicated to providing quality health care services to our community. With a 25-bed critical access hospital, five physician clinics (Crosby, Baxter, Breezy Point, Longville, and Super One in Crosby) and a senior living community in partnership with Presbyterian Homes and Services, CRMC continues to be a pillar of health and wellness in the region. As a locally governed 501(c)(3) nonprofit organization and the second-largest employer in Crow Wing County, CRMC remains committed to the well-being of our community.